I believe that the three most important start up marketing tools you need to get and keep new customers center around communication. These modalities are;
In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each of them.
Follow up letter: Always take a moment to send a follow up letter about what you talked about, new agreements or partnerships made and to thank them for taking the time to meet with you. Likewise, you should always send thank you letters or small gifts to partners you find success with.
Phone call: Use a telephone call to follow up with them to talk again about the matters you talked about in your meeting and offer any assistance you can to help their business run smoothly and more successfully.
None of these will work if you don’t have a quality product/service to back you up!
Here are the key steps for putting together your start-up marketing tools:
Research potential customers, buyers, competitors and their preferred methods of distribution.
Talk to potential customers. Take a hard look at your product from a customer’s perspective and see what it needs to be successful.
Follow up with your 3-step process from above.
Develop systems for contact follow through, quality control standards and customer service.
Develop post-sale follow up system to keep lines of communication open is customers and build on your current relationship which increases future purchases.
“Marketing and innovation produce results; all the rest are costs” Peter Drucker, management consultant
Here’s another one I love from an icon:
“If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own.” Henry Ford, Founder of Ford Motor Company
This lesson has offered you the tools to put together a start-up marketing plan that can be used over and over again to help your customer base And business grow in a manageable way. The tools offered in our FREE test drive offer these very same things.
There are two things EVERY business owner wants. First, they want to generate more leads, attract more clients and make more money so they can eliminate any current financial distress they find themselves in. Second, they want to reach $1 million in annual revenue so they can begin to live the life they have always dreamed of having and so richly deserve.
The most expensive and difficult function of any business
is acquiring new customers.
The reason it’s difficult has nothing to do with you, your business or your marketing. It has to do with the growth of the Internet and the tremendous number of scams and charlatans that lurk online offering every bogus product and service you can imagine.
People today are often highly skeptical of any product, service or offer… both offline and online. Consider the last time you heard an offer that you thought sounded valuable. You more than likely discovered that the offer came with certain restrictions, mandatory conditions or a buyer beware non-guaranteed transaction.
Prospects buy with their eyes… not their ears. They also need to know, like and trust you before they will buy what you’re offering. Or they need to know and trust the person that’s recommending what you sell.
Put us to the test. Watch our business-altering video titled The 3 Biggest Lead Generation Mistakes Small Businesses Make… And How To Overcome Them All. We’ll reveal the strategies you can immediately deploy that will enable you to out-think, out-market and out-sell your competition. Just enter your name and email in the box at the top of this page and we’ll show you the secrets to dominating your competition.